Longer-form thinking on stewardship, retention, and the playbooks behind the daily ideas. New posts land here as they're written.
Feeding AI your documents gets you pleasant text and no timely action. Here's how to build the map your model needs to know who's overdue, what their gift did, and who should sign it.
Most stewardship is a one-way broadcast that never learns anything. Here's how to build touchpoints as closed loops with a trigger, a signal, and a revision step.
AI writes generic donor letters because it doesn't know your organization. Here's the five-layer context pack that makes every draft sound like you wrote it.
Seven specific, unexpected, low-budget stewardship tactics drawn from behavioral psychology and consumer-tech playbooks, each one shippable in a week.
The math on donor retention is brutal and freeing at the same time. Here's why keeping a donor beats finding a new one, and what that means for how you spend your week.