Netflix & Lecture
Put your smartest people on demand — a Netflix-style library of lectures and behind-the-scenes talks, exclusively for donors.
1 The Problem
Donors rarely get access to the actual intellectual product of an institution — the research, the teaching, the thinkers — which is the very thing they fell in love with. Cultivation events are one-time, location-bound, and miss busy or distant donors.
2 The Idea
A Netflix-style, donors-only portal of embedded videos (YouTube/Vimeo unlisted): faculty lectures, lab walkthroughs, "office hours" with leadership, research explainers — browsable by topic and "creator." It makes your power players on-demand and gives donors a recurring reason to engage between asks.
★ Live Prototype
Here's the interactive donor experience in action — explore where a gift travels.
Open prototype in a new tab →3 Why Now
Every donor already knows the Netflix UX; embedding existing or lightly-produced video is cheap; on-demand beats the logistics of in-person events.
⚓ What it's built on / data-safe
Built on embedded video behind a simple gate — low production cost, no donor-data risk. Exclusivity (donors-only) is the stewardship value.
4 Execution Plan
Inventory your video
Catalog existing recorded lectures and event footage; note the gaps worth filling.
Curate the 'titles'
Choose 8–12 across a few themes and write Netflix-style blurbs for each.
Gate it for donors
Put it behind a simple login; tier access by giving level if useful.
Release on a schedule
Drop new content monthly so there's always a reason to return; email donors at each premiere.
Read the engagement signal
Track logins and watch time, and feed it into your moves-management.
5 Opportunity Scorecard
Cheap to launch and creates recurring engagement between asks.
Ship this first
Find one lecture or lab video you already have, write it a one-line Netflix blurb, and send it to five donors as a "premiere."